There are many ways of the determining performance of your stores.
Mercury’s Easi/Count Customer Counting solutions collect and report on the number of visitors to your store. This data provides invaluable business information.
This data can be used to:
- Compare customers to transactions and therefore calculate conversion ratios (per hour/day/week etc)
- Maximise marketing efficiency by monitoring customer traffic in response to marketing campaigns/promotions
- Optimise staffing levels and increase customer service
- Learn by comparing stores/regions and make use of best case examples in your organisation
- Incentivise staff/managers based on Conversion reports.
- Determine average spend per visitor and investigate ways of increasing spend
- No Staff interaction required
- Customer Counting data is available ‘on line’ and/or via weekly report